Base CRM



Content Creation, Blogging, HTML / CSS, Editorial Calendars, Blogger Recruitment, Social Media

Project description

Growth University, Base [Content and Community Manager]

While working for the SaaS company, Base, I managed the operations for the company’s small business marketing and sales blog which included creating editorial calendars, editing copy, creating content and sourcing / designing graphics. I recruited a roster of over 20 guest bloggers and contributors and the blog was the company’s most heavily trafficked digital asset. Maintaining a bounce rate of 28%, I achieved a 238% increase in page views and 171% increase in unique page views in a 12-month period.

I also employed a scheduled calendar of social media broadcasts resulting in 20% of all traffic driven to the site from small business content shared on Facebook, Twitter and LinkedIn and through contributing to conversations on Quora.